Licenses

A synchronization license is one of the most common licenses. A sync license is between the copyright owner and the licensee. It grants permission to use a musical piece already recorded in a visual project. A lot of times licensees request the instrumental and accapella, if available, along with the original song to give them a little more freedom when syncing the it with the video. Sync licenses are used in television shows, movies, commercials, and any other video that requires music. The rate is usually negotiated by a music publisher. 

Fees vary for synch licenses depending on many factors. 

• How was the song used (background music, theme song, etc.)

• Where will it be played (Top television network vs. local channel, etc.) 

• How many people are projected to see it (More people projected to watch the Super Bowl than a regular season NFL game.)

• Type of media the song is placed in (independent movies will pay less than larger hollywood movie)

• Songwriters name and/or experience (Kanye West will get paid more than an independent artist)

• Budget of the project (larger movie or advertising budget = more money to spend on music for the project)
Example: any song in a commercial

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Typical Sync license types:
Background music
Restaurants, hotels, shops…
Video synchronization
Film/TV/series/animation
Documentary/short film
Advertising/promotional film
Entertainment (TV/radio shows)
Corporate use
Background music for a website
Music on hold
Samples/remixing/compilations
Video game (console/internet)
Products/toys